Jolly Pong, Loved by Everyone
Jolly Pong entered the snack market in 1972, taking advantage of the public’s familiarity with puffed rice snacks available in street corners and Crown’s own puffing technology. This star product of Crown’s is made of natural grains that are puffed up whole, leaving all the natural goodness intact. These puffed grains also contain a good amount of fiber and vitamins, making them a popular choice for children’s snack as well as a breakfast alternative. Especially, oligosaccharide used as the added sweetener can be helpful in keeping the gut and teeth healthy as well as reducing the calorie intake.
- Story 01.
- Here Goes the Bang! Here Comes Jolly Pong!
Jolly Pong has a unique taste to its own, but has also had a number of flavor variations such as Apple, Peanut, Cocoa, and Light (with coffee). Jolly Pang with bite-sized clusters came out in 2015 after we listened to the customers’ opinion that the small-sized grains could be tricky to eat. We also launched Jolly Pong Milk White in 2016, with added milk calcium, as part of our continuing efforts to attempt something new.
Why Jolly Pong?
The originally conceived name for this snack was ‘Joy Pong’, with ‘joy’ coming from the eating and ‘pong’ mimicking the sound of the loud bang when the grains become puffed. However, we found that the name had already been taken, so we chose ‘jolly’ as an alternative to ‘joy’, simply because the meaning was similar and the words sounded good together. To our surprise, the word ‘jolly’ turned out to be a lot more positive than we expected. Jolly good, indeed!
- Story 02.
- Joy Pong? NO! Jolly Pong!
Many enjoy scooping a little handful of puffed grains of Jolly Pong and dropping them right into the mouth, whereas some would rather eat it in a neater fashion. A paper spoon has been enclosed in the bag since 1995, for those who like to keep their hands and their food separate. Printed in non-toxic ink, a piece of paper turns into a neat little spoon with simple folding. The spoon has had continued improvements in terms of its size and shape, and the variety of its design serves as an eye-catcher.
- Story 03.
- Spoon It In!
Jolly Pong’s Pack Seal
A larger bag of Jolly Pong became available in 1996, which meant that the bag could not be finished so quickly any longer. If you’re going back to your opened bag of Jolly Pong next time, you may not find it as crispy as the first time you opened it. To prevent the moisture in the air from getting absorbed in the snack, a pack seal has been added in each bag. A pack seal works like a piece of tape which you put over the rolled-up end of the open bag. This clever addition has now been adopted by all snack manufacturers in Korea.
- Story 04.
- Jolly Pong That Stays Crispy